What if I told you every single one of us has a personal brand?

Your brand is, very simply, how people perceive you. It applies to people as well as businesses. It’s a very powerful thing that can make or break you as an employee or a business owner.

Your Personal Brand Matters

How many times have you “researched” a business referral or colleague online before meeting them?

Think of the questions you often wonder about someone when looking at their social media profiles:

• Do they look professional?
• Do they seem nice?
• Will they be easy to work with?
• What are they known for?
• How involved are they in your industry or community?

That’s why your personal brand is so important. It’s your first impression and you’re in control of it.

What Impression Are You Giving?

It’s important to be aware of what impression people are getting about you. But it’s equally as important to design your personal brand to give the impression you want. Figure out how you want to be perceived and craft your profiles, headshots, brand images, posts, etc. around that.

(This may mean cleaning up your social media profiles, btw.)

For example, maybe you’re looking for a new job. Potential employers aren’t just looking at your resume. They’re looking at what you post on social media, how you communicate, how polished and professional you look, what you contribute to the business community...that’s your personal brand.

You’ve probably heard stories about people that were interviewing for jobs and when the hiring manager searched for them online… something they saw made them change their mind about hiring them. It happens more often than you think!

Personal Brands for Business 

If you’re a solopreneur, and you are the face of your business, your personal brand becomes even more important! It can often coincide with your business identity. This is especially true if you’re a professional service provider, rather than a product-based business. Your brand might include:

• Do you look trustworthy?
• How well do you communicate?
• What do you stand for?
• Do you project the vibe your ideal client is looking for?
• What is it like to work with you?

Do you see the similarities?

How important is your personal brand? It’s the most important business asset you have! Make sure the image you’re putting out into the world is a direct—and correct—reflection of what you want people to perceive you as.