Building Your Brand Message

Nov 16, 2020

Building a brand is hard work! It’s a process—often a lengthy one—that requires a lot of research and willingness to really dig deep and determine why you’re in the business you’re in.Let’s say you’ve done the work to figure out your core values, vision, ideal client, etc. The next step is to figure out what differentiates you from your competitors. This is the really hard part and it’s one a lot of companies miss the mark on. Things like ...