You know something? There’s a lot of not-so-great photography out there. I see it everywhere, in headshots, product photography, property photography…
I went out on my own because I knew I could do better.
Throughout my journey in the corporate world, working in marketing and graphic design for construction and commercial real estate firms, I was lucky because I not only understood photography, but I understood how photography was used in marketing. So when I was behind the camera, I could capture the images and angles I knew we would need for the collateral we would be creating.
It’s all about the details.
I earned a bachelor degree in photography, back in the days of film and after countless hours spent in a darkroom perfecting the art. It’s involved research, planning, learning, practicing, more learning and more practicing—all of which I invested years of my life in. I am so grateful for that “old school” training! It has served me well.
But in a world of digital photography, I still believe in the power of the print. There’s a quality in printed photography that simply can’t be matched by a digital screen. Prints may not be that important for business, but for family portraiture, they’re priceless.