You’re probably familiar with the concept of branding as it relates to business.

Do you know you also have a personal brand? 

Your brand is, very simply, how people perceive you. It’s a very powerful thing that can be useful in a number of different ways.

Maybe you’re looking for a new job. Potential employers aren’t just looking at your resume. They’re looking at what you post on social media, how you communicate, how polished and professional you look, what you contribute to the business community...  

Maybe you’re established in your company and are looking for your next move up the corporate ladder. If your employer sees you as a consummate professional who is a great company ambassador, you’re more likely to get noticed.

Maybe you’re a small business owner that wants to attract more clients. How do you communicate to them? Can they easily find you? Do you project the vibe they’re looking for? Can they tell your personality from what you put out in the world?