If you’re a small business or an entrepreneur, particularly in service-based businesses, you’re often the face of your brand. Showing your personality to build trust with potential clients becomes a very important component in acquiring work.

Personal brand sessions include multiple looks, with different outfits and backgrounds. They may even include style elements, such as signature accessories that reflect your unique look. Sometimes they include props – like a musician with an instrument or a doctor with a lab coat and stethoscope.

With personal brand sessions, the goal isn’t one standard image. It’s to create a variety of images that can be used in different ways so you’re not using the same headshot over and over again. It’s a great way to keep your audience engaged and wanting more.