If you’ve ever been on a stock photo site, you’ve seen the millions of options out there when it comes to brand photography. There are different styles and looks, different times of day or night, some with models or without, different expressions, clothing, backgrounds, etc.

So how do you choose the right images for YOUR brand?

Like most things, it starts with a plan.

Start with Why

Do you know why you do what you do? What does your company stand for? This brand message should be the core of your marketing efforts. The qualities that are most important to your brand should be evident in the visuals you use to market your brand.

Who is Your Target Market?

It may seem obvious…but creating marketing that resonates with your ideal clients means you have to know who they are! What’s their age range? Where do they hang out? What kind of messaging resonates with them? Answering these questions will help you determine not only the types of images you’ll need, but the style and feeling they project.

What is Important for Clients to Know?

What is the most important thing clients should know about your business? What makes people want to work with you? That brand message or promise should permeate all your marketing efforts—including the imagery. Do the images you’re using tell your brand story? They should.

What’s Your Strategy?

Like following a map, you have to know where you want to go in order to devise a path to get there. The images you choose for marketing will also depend on the channels you’re going to use them in. Printed materials require different media than web-based marketing. Social media channels and web pages have different size and orientation requirements. Starting with the end in mind will help you get just the right images for your needs.

Want to Save Time and Hassle? Hire a Professional!

Does all of this seem overwhelming? Do you find yourself losing valuable time searching through an endless supply of generic stock photos? We can help!

Hiring a professional brand photographer can take a lot of the burden off you. One well-planned brand session can create a library of images you can use over and over for your marketing efforts. Think of the time and energy that would save!

An experienced brand photographer with expertise in graphic design and marketing can help you refine your message and create the images that will fit perfectly with your marketing plan. It’s an investment that will pay for itself in no time! Ready to find out more? Contact us today for a free consultation.