You’re probably familiar with the concept of branding as it relates to business.
Do you know you also have a personal brand?
Your brand is, very simply, how people perceive you. It’s a very powerful thing that can be useful in a number of different ways.
Maybe you’re looking for a new job. Potential employers aren’t just looking at your resume. They’re looking at what you post on social media, how you communicate, how polished and professional you look, what you contribute to the business community...
Maybe you’re established in your company and are looking for your next move up the corporate ladder. If your employer sees you as a consummate professional who is a great company ambassador, you’re more likely to get noticed.
Maybe you’re a small business owner that wants to attract more clients. How do you communicate to them? Can they easily find you? Do you project the vibe they’re looking for? Can they tell your personality from what you put out in the world?
There are a lot of aspects to a personal brand...how you interact with people, what your core skills are, what you can bring to the table that nobody else can...but it's also about how you present yourself.
Start with your headshot.
Does it look professional? Does it reflect your personality? Does it make people want to work with you? Does it say what you want it to about you?
The images you use to represent yourself are incredibly important. They can make or break your personal brand. The wrong images can actually work against you, so make sure to invest in images that make people see you the way you want them to.
In the age of social media, investing in your own brand is just as important as your business brand. After all, it takes years to build a brand and only seconds to destroy one.
Our combined marketing and photography experience means you'll get the right images for your brand. If you're looking to improve your image, we can help with personal and business branding, headshots, team portraits, and more. Click below for more information.