What is the first thing you do when researching a company you’re thinking about doing business with? You check out their website.

You’re looking to see if the company looks legit. Do they look professional, competent, and reliable? Does the website answer some of your questions or explain what they’re about? Does the team look professional and cohesive? Do they look like people you’d want to work with?

Trust is Built By the Images We See

Think about how we evaluate things in the age of social media. We depend on reviews and opinions of others to make buying decisions. We decide in a split second if we think something is worth our time and effort based on what we see on a screen.

That’s why brand photography can play a big role in setting you up for success.

A well-crafted website or social media page should build trust with potential clients. It should give them a glimpse into what it might be like to work with you.

Yes, you can build your website with stock photos with relative ease. That’s a great place to start.

But when you’re trying to raise the level of your business to attract a higher end clientele or raise your rates, you need to raise the perception of what you’re worth as well. Generic stock photography is not going to get the job done.

How Custom Brand Photography Can Help

Custom brand photography is photography created specifically for you and your business. It shows your people in your environment doing things the way you do them. It creates a connection with clients because it looks real—because it is!

Professional brand photography builds credibility much faster because people see people or things they recognize. They can identify with seeing you work with clients that look similar to them. They can picture themselves working with you—and that’s the first step in getting them to actually work with you!

Brand photography can reduce the perceived risk of doing business with you. Just think of the advantage that would give you over your competition that looks stale and generic.

Not sure how brand photography can help your business? Let’s chat about it! Contact me to set up a consultation.