We’ve all heard that a photograph is worth 1,000 words. (We’ve all heard that, right?)

Well, what if I told you that those 1,000 words could be bad ones?

The quality of the photography you’re using to market your business is so important in people forming an impression about your brand. Do you want to look polished and expensive, or do you want to look cheap and thrown together? If you’re not using professional images on your website, in proposals and presentations, in award submittals, or advertising, they could actually be working against you.

So I went through the drive-thru at a restaurant chain the other day. It got me thinking: Imagine a fast food restaurant advertising with images of what the food actually looks like when you get it via the drive thru window. Ugh! Truth is, the images they use for advertising are highly staged, perfectly crafted images of what the food would look like in an ideal environment. It sells much better than the real thing. Would you agree? 

Putting it in perspective for architectural photography...Let’s say you have a beautiful luxury vacation home for rent, listed on the various sites for that sort of thing. You walked around with your phone and took a bunch of images for the listing and uploaded them. Now you’re sitting by the computer waiting for the money to roll in and it’s not…what the heck?