Every brand has a story. Whether you’re a one-person small business or a corporate entity, your brand has a story to tell. In fact, your brand’s story is unique and often what attracts clients to you.
The challenge is, how do you convey that story to the world? How do you translate that story into visuals that resonate with your audience? That’s where brand photography comes in.
So what is brand photography, exactly?
In a nutshell, brand photography is custom imagery designed specifically to reflect your company’s look, message, people, and products/services. It’s designed to deliver a cohesive message and evoke an emotional response to your brand.
Brand photography can be many things.
It starts with a great headshot. The most effective headshots show your personality. People want to work with people they like and trust. A great headshot can convey that without even saying a word. If you’re a team, consistent, professional headshots where everyone looks like part of a whole can build confidence in your brand.
Brand photography can also be group portraits of a project team that works together or a leadership team. It could be images of your employees interacting with clients or collaborating on a project. It could be images of your office or store so clients can get a feel for the environment before they visit. It could also be photographs of your products or clients using those products.
The best brand photography starts with a well thought out plan. To tell a brand’s story, you have to understand the brand. Choose a photographer that takes time to get to know you and your brand and you’ll get a better result.
Investing in your brand and the images you use to represent your brand can pay big dividends down the line. Think about it this way…custom photography means those images are unique to you. That’s how you stand out.
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